True North Technologies

Renee Sobotka is the Founder & CEO of True North Technologies, a bold digital marketing firm in Lincoln, Nebraska. True North blends tech and storytelling to deliver websites, apps, SEO, branding, and digital ads for growing businesses. A West Point native, Renee earned her finance degree from UNL, then served as Supervisor of Internal Audit at Union Pacific and spent 10+ years leading software and accounting projects in banking. In 2021, she was featured in Forbes Next 1000 for her entrepreneurial work. Her top CliftonStrengths—Futuristic, Strategic, Activator, Individualization, and Self-Assurance—fuel her vision and drive. Outside of work, she’s often traveling, chasing adventure, or soaking up the outdoors with her kids, her dog, and the people she loves.